Tue, Jun 24, 10:01 AM (19 days ago)
**Summary of Specificity, Inc. (SPTY) 10-K Annual Report for the Fiscal Year Ended December 31, 2024** **Financial Performance:** - **Revenue:** $991,143 (2023: $1,096,575) - **Net Income (Loss):** $(615,261) (2023: $(1,069,636)) - **Operating Expenses:** $974,128 (2023: $1,322,607) - **Earnings per Share (EPS):** $(0.05) (2023: $(0.10)) **Strategic Overview:** - **Business Model:** Full-service digital marketing firm focusing on B2B and B2C markets. - **Service Offerings:** 1. **Tradigital Partners:** White-label digital marketing solutions for ad agencies. 2. **Put-Thru:** Enterprise-grade digital marketing solutions for SMBs. 3. **PickPocket:** DIY digital marketing platform for small business owners. - **Target Market:** Medium-sized clients with revenues between $5 million and $25 million, focusing on the Tampa and New England regions. **Future Outlook:** - **Growth Strategy:** Focus on sequential revenue growth and expanding marketing solution capabilities. - **Capital Raising:** Plans to use capital for business development, digital marketing capabilities, and hiring subject matter experts. **Risk Factors:** - **Financial Condition:** Substantial doubt about the ability to continue as a going concern due to recurring losses and net capital deficiency. - **Competition:** Highly competitive industry with larger, more diversified competitors. - **Regulatory Risks:** Compliance with data privacy laws and potential legal actions. - **Cybersecurity Risks:** Potential security breaches and unauthorized access to data. **Market Position Changes:** - **Market Listing:** Common stock listed on the OTCQB market under the symbol "SPTY." - **Shareholder Matters:** As of June 23, 2025, approximately 108 stockholders of record. **Financial Condition:** - **Assets:** $1,559,296 (2023: $89,141) - **Liabilities:** $2,179,075 (2023: $1,976,893) - **Stockholders' Deficit:** $(619,779) (2023: $(1,887,752)) **Conclusion:** Specificity, Inc. faces significant financial challenges but aims to grow through strategic capital raising and expanding its digital marketing services. The company's ability to continue as a going concern is dependent on its ability to generate sufficient revenue and secure additional financing.