Tue, Apr 15, 9:37 PM (38 days ago)
**Elite Performance Holding Corp. (EPH) (EPH)** **Ticker:** Not yet assigned **Financial Performance (2024):** - **Revenue:** $681,000 (down from $42,569,000 in 2023) - **Net Income:** -$2,393,856 (loss increased from -$1,447,769 in 2023) - **Operating Expenses:** $2,139,443 (up from $1,198,545 in 2023) - **Earnings per Share (EPS):** -$0.21 (down from -$0.11 in 2023) **Strategic Overview:** - **Product:** BYLT® (Beyond Your Limit Training) sports drink, combining hydration, muscle repair, fat oxidation, and recovery. - **Market Position:** First-to-market functional sports beverage. - **Distribution:** Initial focus on Florida and California, with plans to expand to Texas and national distribution. **Future Outlook:** - **Market Trends:** Growing demand for better-for-you trends, active lifestyles, and functional beverages. - **Competitive Advantage:** Superior product offering and ideal market opportunity. - **Expansion Plans:** Series of regional expansions, leveraging key executives from major beverage companies. **Risk Factors:** - **Financial Condition:** Significant losses, limited cash, and substantial doubt about the ability to continue as a going concern. - **Market Risks:** Dependence on consumer discretionary spending, COVID-19 impact, and global economic uncertainties. - **Operational Risks:** Dependence on key personnel, potential difficulties in recruiting qualified staff, and the need for additional financing. **Financial Condition:** - **Cash on Hand:** $0 as of December 31, 2024. - **Convertible Debt:** $1,272,216 as of December 31, 2024. - **Stockholders' Deficit:** $2,754,924 as of December 31, 2024. **Market Position Changes:** - **Initial Markets:** Florida and California. - **Future Expansion:** Texas and national distribution. **Note:** Amounts are usually in thousands, 000s.